{"id":21056,"date":"2026-11-15T13:25:10","date_gmt":"2026-11-15T09:55:10","guid":{"rendered":"https:\/\/artinazma.net\/?p=21056"},"modified":"2026-11-15T13:35:12","modified_gmt":"2026-11-15T10:05:12","slug":"jace-graham-interview-rising-phoenix-resources","status":"publish","type":"post","link":"https:\/\/artinazma.net\/en\/jace-graham-interview-rising-phoenix-resources\/","title":{"rendered":"Interview with Jace Graham, Founder and CEO of Rising Phoenix Resources"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21056\" class=\"elementor elementor-21056 elementor-21055\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00011 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00012 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\">Jace Graham is the founder and CEO of Rising Phoenix Resources. He began his oil and gas career as an intern landman in Colorado in 2003, then worked in Texas and Oklahoma before joining his father at Palo Petroleum. He founded Rising Phoenix in 2016. The firm invests in oil and gas mineral and royalty interests, real estate, and private lending. <a href=\"https:\/\/www.rising-phoenix.com\/\">Rising Phoenix Resources<\/a><\/p><p dir=\"ltr\" style=\"text-align:left\">In episode 192 of Oil and Gas Industry Leaders, host Paige Wilson interviews Graham about his early career, the mineral rights business, making decisions under uncertainty, and developing a team. The full conversation follows. <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/jace-graham-on-oil-and-gas-industry-leaders-podcast-ep-192\/id1236491870?i=1000760233038\">Listen to the original episode on Apple Podcasts<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00001 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00002 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"ec00002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-center\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"574\" height=\"713\" src=\"https:\/\/artinazma.net\/wp-content\/themes\/woodmart\/images\/lazy.png\" class=\"attachment-full size-full wd-lazy-load wd-lazy-fade\" alt=\"Jace Graham \u2014 \u062c\u06cc\u0633 \u06af\u0631\u0627\u0647\u0627\u0645\" srcset=\"\" sizes=\"(max-width: 574px) 100vw, 574px\" data-wood-src=\"https:\/\/artinazma.net\/wp-content\/uploads\/2026\/11\/jace-graham-rising-phoenix-resources.jpg\" data-srcset=\"https:\/\/artinazma.net\/wp-content\/uploads\/2026\/11\/jace-graham-rising-phoenix-resources.jpg 574w, https:\/\/artinazma.net\/wp-content\/uploads\/2026\/11\/jace-graham-rising-phoenix-resources-242x300.jpg 242w, https:\/\/artinazma.net\/wp-content\/uploads\/2026\/11\/jace-graham-rising-phoenix-resources-150x186.jpg 150w\" \/>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00013 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00013\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00014 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:center\">Portrait source \u2014 <a href=\"https:\/\/www.rising-phoenix.com\/our-firm\">Rising Phoenix Resources<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00015 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00016 elementor-widget elementor-widget-html\" data-id=\"ec00016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure dir=\"ltr\"><audio controls preload=\"none\" style=\"width:100%\" aria-label=\"Play episode 192 of Oil and Gas Industry Leaders\"><source src=\"https:\/\/media.blubrry.com\/oil_and_gas_this_week\/media.blubrry.com\/oil_and_gas_industry_leaders\/ins.blubrry.com\/oil_and_gas_industry_leaders\/ogil192.mp3\" type=\"audio\/mpeg\"><\/audio><figcaption><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/jace-graham-on-oil-and-gas-industry-leaders-podcast-ep-192\/id1236491870?i=1000760233038\">Play episode 192 of Oil and Gas Industry Leaders<\/a><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00003 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00004 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2 dir=\"ltr\" style=\"text-align:left\">Summary<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00005 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00006 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Double your rate of failure, okay? I wish I would've failed faster earlier. What you tend to find is that you know what? You figure out a way to, to persevere and get through. The other thing is, I would say, is have a mindset of a creator and not a victim.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Narrator:<\/strong><br>Oil and gas industry, the driving engine of the world economy, delivering prosperity, innovation, and abundance across the globe. Here are the stories of its key players directly from the leaders themselves. This is Oil and Gas Industry Leaders Podcast, where real experiences are passed on from the leaders of today to the leaders of tomorrow.<\/p><p dir=\"ltr\" style=\"text-align:left\">Here is your host, Paige Wilson.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Welcome back to another episode of Oil and Gas Industry Leaders Podcast, sponsored by IFS. Every era of oil and gas has its turning point, and right now, that shift is industrial AI. IFS focuses on applying AI to complex asset-heavy operations and helping operators reduce downtime, improve productivity, and make more informed decisions across their portfolios.<\/p><p dir=\"ltr\" style=\"text-align:left\">Discover what's next at ifs.com. Okay, I'm sitting here today with Jace Graham, Chief Executive Officer of Rising Phoenix Resources. Welcome to the show, Jace. Let's talk about how you got started in the oil and gas industry.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Ooh, Paige, I appreciate you having me on the show. Really excited to visit with you.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Thanks for coming on.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah, let's jump right in. I'm a fourth-generation oil and gas professional. Paige, sounds like we've got something in common there.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>My father was an independent operator, so I grew up, I feel like I grew up on a rig out in Big Lake, Texas-<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Ooh ...<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>when I was a young boy while my dad was doing some prospecting.<\/p><p dir=\"ltr\" style=\"text-align:left\">But to be honest with you, really didn't gravitate to the business until after I graduated from college and started my work as a landman. In fact, I could not get a job back then in the Barnett Shale. This was kind of the first shale play that was getting developed, and they were only hiring experienced landmen back then, and this would've been 2003.<\/p><p dir=\"ltr\" style=\"text-align:left\">So I got a job up in northeast flat part of Colorado as a kind of a intern landman, and was getting paid 100 bucks a day plus per diem. I thought I was... That was the best thing ever out of college. But I had a great mentor, Jerry Ryan, that had been in the business for about 45 years, taught me how to run title and negotiate leases.<\/p><p dir=\"ltr\" style=\"text-align:left\">And so I did that for a couple years before moving down to Texas and cutting my teeth on some harder title in East Texas, and then did a little stint up in Oklahoma before ultimately joining up with my father at Palo Petroleum, where we did a lot of leasing activity in the Barnett Shale, started putting mineral deals together, also did quite a few drilling deals with him out in West Texas.<\/p><p dir=\"ltr\" style=\"text-align:left\">Did a heavy oil drilling project. I guess that was the closest thing to wildcatting as I can imagine. My old man was a true wildcatter, but we did a heavy oil project up near Fort Scott in 2010, where we were drilling about 200 feet deep and going about two miles horizontally, injecting steam horizontally to recover heavy oil.<\/p><p dir=\"ltr\" style=\"text-align:left\">Paige, I've seen a lot of the business, from opera- operations to non-op, to leasehold, to minerals, to you name it. In fact, when we were doing our minerals, mineral buying in 2005 to about 2010 in the Barnett, we ended up buying 12,000 quarter acre lots Yeah, I was a young man then. It's a young man's game for sure, or a young woman's game.<\/p><p dir=\"ltr\" style=\"text-align:left\">Quarter acre by quarter acre we had a team of about 20 landmen that I oversaw that were going out and basically picking up minerals under, under rooftops. And, but aggregated about a 4,000 net mineral acre position that me and my brother still own today. Fast-forward into 2016, I started Rising Phoenix.<\/p><p dir=\"ltr\" style=\"text-align:left\">I really wanted to focus in on the mineral and royalty side of the business initially. Did my first fund with just some friends of mine back in 2018, took that fund full cycle, delivered about a 1.4 net to our investors in about 18 months on a PDP-heavy fund, and that was what got us started at Rising Phoenix on kind of our mineral fund strategy.<\/p><p dir=\"ltr\" style=\"text-align:left\">But today we've got multiple verticals. I've got a real estate investment firm. We do hard money lending, private mortgages, fix and flips on homes. We have a mineral company that, that buys and sells minerals. We've got a capital company that we raise capital from high net worth based on three different strategies: a debt, a bond strategy, an income, and a growth strategy.<\/p><p dir=\"ltr\" style=\"text-align:left\">So we're fully integrated. We got a lot going on over at Ris- Rising Phoenix, but, but it all kind of stems back to oil and gas and those early days I remember with my father out there on a rig and learning on the shoulder of a giant.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>What a great experience you had to have had to get to spend that time with your family.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah. No, it was phenomenal. My dad was-- They don't make 'em like this anymore. Unfortunately, he passed away in 2019, but he was in the office with the mahogany wood, smoking cigarettes. You could come in at your own risk. He had a sign on the front door that would even say that, but- ... he would put good mineral and drilling deals together.<\/p><p dir=\"ltr\" style=\"text-align:left\">So I just learned, like, how to be transparent with your investors, how to put a good deal together, how to do a quarterback in after payout, son. We get paid after our investors do, and we carry that same approach with our investments today. I just got to learn the right way of doing it. Obviously, there's dry holes involved, but more hits and wins than failures and losses, but definitely have my scars, but definitely got to learn on the shoulder of a giant, that being my father.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. Yeah. I think we all have those scars. It's a risky industry, and we just gotta live and learn and make it through. Speaking of that, what made you actually want to start your own company? 'Cause that's a lot.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>I wish I had a pretty story. Me and my father were a lot alike, and so family business is gonna be complicated.<\/p><p dir=\"ltr\" style=\"text-align:left\">And I made a call in 2016 that I wanted to go out on my own and start my own company and really focus on minerals, but I also was i- interested in real estate. I'd done some, you know, smaller real estate deals in my early 20s and really liked that side of the business, so I wanted to explore that, that as well.<\/p><p dir=\"ltr\" style=\"text-align:left\">And so by leaving and doing my own thing, I found that no one really told me what to do, but I had to wake up every morning a- and figure out, you know, how to make money and how to put food on the table per se and make it all work. But no, it was something that, that I just naturally have always been, uh, entrepreneurial from a kid.<\/p><p dir=\"ltr\" style=\"text-align:left\">Was raised in an entrepreneurial family, if you will. And the apple doesn't fall far from the tree. It was my time. I got to work with my old man for about 12 years, learned a ton, and then when it was time, I felt that I needed to go and spread my own wings, and that's what I did.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's awesome. That's great.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00007 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00008 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\">Let's get into the leadership portion. Jace, what is leadership to you?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Ooh, that's a great question. It's decisiveness under uncertainty. It's conviction, adaptability, clarity of the vision. There are so many things that I see as leadership. Radical transparency, leading by example, relentless execution.<\/p><p dir=\"ltr\" style=\"text-align:left\">There's just... Leadership, it's not easy. It's not for everybody. People think they wanna start a company and all that, but really, you really have to understand that, like, when you bring people on underneath you and under your team, you're a shepherd, and you gotta do the right thing, and you're also got other people involved and their families and all that stuff.<\/p><p dir=\"ltr\" style=\"text-align:left\">I think you have to have resilience and grit to be a good leader. Uh, you have to be able to identify and recognize phenomenal talent and be able to delegate that responsibilities and not try to be the key person involved all the time, to find the right people, the smarter people in the room. And it's also not having all the answers and being vulnerable and being able to say, &quot;Hey, you guys, I screwed up, and I'm not always right.<\/p><p dir=\"ltr\" style=\"text-align:left\">But at the end of the day, I've gotta make a call, and I'm gonna make the best call that I can based on what I know.&quot;<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's great. Yeah. So what is an example of a difficult situation you've been in as a leader?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>I'm gonna speak, we're gonna get vulnerable here, Paige. I'm gonna be honest with you. One of my right-hand gals that's been with me since inception just left about two weeks ago.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Oh, wow.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>This is someone that's been in the trench with me since day one, helped me build the operational side of the businesses. And so what I realized, what's tough is that the journey that you put together, the mission that you put in play, uh, unfortunately not everybody's gonna be there at the end when you're on top of the mountain, at the top of the mountain.<\/p><p dir=\"ltr\" style=\"text-align:left\">Being able to understand that when people are on your bus at that particular time, you have to pour into them as much as possible, but it's, they're not always gonna be on the bus, and understanding that. And while it hurts and I truly, genuinely love this person as an individual and for their family and all that kind of stuff, nothing, not one person can slow down the mission of what we're trying to do at Rising Phoenix.<\/p><p dir=\"ltr\" style=\"text-align:left\">That's always a tough one, is just the people that, that, that tend to come and go, and the leader's always gotta be there pressing forward and doing what has to get done.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. Yeah. Little bit of a culture shock, right? 'Cause she left and she's been there since forever.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah, it is. There were some things that had to do in play, and she's having her second child, and so there's some things, just different things in life came up and we had to adjust and we have to pivot and work around things.<\/p><p dir=\"ltr\" style=\"text-align:left\">There's people that could come in and fill roles and all that, but at the same time, it's, it's never easy to have someone that you truly enjoy being around, that you trust unilaterally, that, you know, is no longer with you. It's definitely something that's never easy for a leader to comprehend.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\">Speaking on the latter, what is the most rewarding thing about leadership?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>It's back to the people. For me, I like to see the transformation in the person. Seeing someone that joins our sales team day one, they're kind of timid, they're not as sure as about what we do and how we do it, to fast-forward six months, nine months, 12 months later, the confidence, the just the understanding, the wherewithal of kind of what's going on.<\/p><p dir=\"ltr\" style=\"text-align:left\">And then ultimately what that drives is, is ultimately our take-home. So seeing them make good money and go on these really cool trips and all that kind of stuff. Once you've done hundreds, if not thousands of deals, I think we've done over a thousand real estate transactions over the last five years.<\/p><p dir=\"ltr\" style=\"text-align:left\">Obviously, I told you we did 12,000 quarter acre acquisitions. It's no longer about the deals, Paige. Deals come and go. Yeah. Um, it's really the transformation of the team and the people. And like I tell my team, is like, &quot;When you're on our bus, when you're on this bus at Rising Phoenix, we're gonna pour 110% into you,&quot; and we like to see people change, not only in the business world, but also in life.<\/p><p dir=\"ltr\" style=\"text-align:left\">We really work with people about, what's your wheel of life look like? Do you look at that? Do you have goals in other aspects of just career? Career is one piece of it, and so we talk about that. It's not always about career Where else can we get better as humans and show up better as a husband, as a spouse, as a friend, you name it?<\/p><p dir=\"ltr\" style=\"text-align:left\">So we work on that. We meet about that. We have one-on-ones and talk about that kind of stuff. So to me, to see, and, and like I said, if someone ends up evolving and, and moving on, seeing the best for them. That's where it really, where the tire hits the road for me, is just seeing that evolution. 'Cause at the end of the day, man, it's about the experiences you've had.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. That's amazing. You got pretty deep on me right there. That's fantastic. I don't know who wouldn't want that in a career, so that's fantastic. Do you have a piece of advice that you could give our audience?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah. Fail forward faster.<\/p><p dir=\"ltr\" style=\"text-align:left\">Double your rate of failure, okay? I wish I would've failed faster earlier. What you tend to find is that, you know what, you figure out a way to, to persevere and get through. The other thing is, I would say, is have a mindset of a creator and not a victim.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Mm. Yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>A creator is always thinking of ways to improve, get better.<\/p><p dir=\"ltr\" style=\"text-align:left\">It's never somebody... It's never somebody else's fault. That was a phenomenal lesson that I'm gonna take to the next problem Victims tend to blame, tend to point fingers. It's not fair, I didn't get the learning lesson, I didn't understand, I didn't get the education. That's a victim mindset. And so I just think that you need to have that creator mindset to really just take on what's coming at you and find the best out of it, 'cause we're always learning and practicing.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah, that's a good one. That's a good one that all those excuses and stuff can really put you behind.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>It's just negative energy.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah, that too.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>At the end of the day, none of us are getting out of this place alive.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Right, yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>So I may as well just go full speed, no helmet. That's what my dad used to say, and we're gonna figure out, we're gonna make some mistakes, but we're gonna break some eggs.<\/p><p dir=\"ltr\" style=\"text-align:left\">But you know what? We're gonna have a fun, we're gonna have fun doing it, and we're gonna probably learn more along the way and have more fun and be around people like that. That's the other thing is circling, s- surrounding yourself with people like that. Imagine being in a room f- full of creators. When I go to masterminds, real estate masterminds, I'm in a couple of them.<\/p><p dir=\"ltr\" style=\"text-align:left\">They're very high-end masterminds, and I'm in a room where everybody is getting everybody better, and everyone's sharpening the blade. It's just awesome.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec00009 e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec00009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0000a elementor-widget elementor-widget-wd_text_block\" data-id=\"ec0000a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That is great. That is so great. Do you have a book that has influenced you?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>A couple. Let's go one more tactical, if you will, from a business standpoint.<\/p><p dir=\"ltr\" style=\"text-align:left\">We run our business around a model called EOS, Entrepreneurial Operating System. The book is called Traction by Gino Wickman. Game changer for me. It really shows you how to run any business very systematically and very organized. Talking about scorecards and metrics, to the cadence of the meeting, the level 10, to the quarterly conversations, to the annual plannings, to the VTO, to you name it.<\/p><p dir=\"ltr\" style=\"text-align:left\">So anybody out there that's looking to start a business, you need to have a framework that you're operating around. Just showing up, having meetings, and thinking that's running a business is not the right way. What Traction did is it really gave me a framework, and you can be... It's applicable for anything, whether you want to run a restaurant or do a nonprofit, but it provides a framework for you and your team to operate under and around that we've been doing since we started this company back in 2016.<\/p><p dir=\"ltr\" style=\"text-align:left\">So that's one from a very technical, just tactical, I should say, standpoint from business. But one that I really like is EntreLeadership by Dave Ramsey. Phenomenal book. Dave Ramsey does a great job of just combining the entrepreneurship with leadership and how to be a good leader while being an entrepreneur, and I just think that's a great one.<\/p><p dir=\"ltr\" style=\"text-align:left\">If you take those two books and you're able to layer in with Traction being the kind of fundamentals, the technical, the way to do it, and then layer in this EntreLeadership feel-good approach with how to run the business- It's a recipe for success.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's great. Yeah. I have never heard a complaint about David Ramsey's anything.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah, I'm not big about cut up your credit cards and all that kind of stuff. That's not really my jam. But he does a phenomenal job on the Entre Leadership side. It's a whole different business line that he has that I really gravitate towards.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. What would you say is your most used business tool?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Most used business rule, don't do deals with bad people.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Or tool.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Oh, tool. Business rule is don't do deals with bad people. I'd say the business tool that I really like right now is, couple of them. Obviously with AI and what's going on, everybody's using ChatGPT. We've really kind of s- played with some stuff within Chat. There's ways that you can build your own GPT, okay?<\/p><p dir=\"ltr\" style=\"text-align:left\">Think about like it's your own knowledge base. So let me give you a couple of examples. For my sales teams, teams plural, whether it's my mineral team, my real estate team, or my capital raising team, they've got individual sales coaches, okay? Where the knowledge base, we load up all the knowledge base.<\/p><p dir=\"ltr\" style=\"text-align:left\">Here's what we're looking for, a good discovery call. Here are the things that we're looking for. Here's the kind of the methodology that we're trying to drive, all that kind of stuff. And then our team then uses those GPTs almost like sales coaches where they can pop in transcripts, they can pop in emails, and they're graded and given kind of good immediate feedback in real time on how they can get better based on the processes that we've uploaded.<\/p><p dir=\"ltr\" style=\"text-align:left\">So that's a unique way to be using ChatGPT versus just, just dropping in and creating threads. I really like that. I also have that on my investor relations side where my investor relations team can ask questions into the, the GPT and get legit answers back from the PPMs on stuff. A tool that I like that's like a widget, if you will.<\/p><p dir=\"ltr\" style=\"text-align:left\">I've got this little thing called Plaud, P-L-A-U-D. Plaud is like a meeting recorder, and it attaches to your phone, and I can go into any meeting, and I can just record the meeting. Think about if I'm at a conference, I can record what's being said at a conference or at a mastermind. Even a phone call can be recorded.<\/p><p dir=\"ltr\" style=\"text-align:left\">So it just allows you to pull transcripts, and then it summarizes it into a manner that is, you can have action steps behind it. So whenever we go into team meetings, we always have them recorded so that any sort of action step or next step item is already identified without having to do all the note-taking.<\/p><p dir=\"ltr\" style=\"text-align:left\">But it's a note-taking tool.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Very convenient.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec0000b e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec0000b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0000c elementor-widget elementor-widget-wd_text_block\" data-id=\"ec0000c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>I don't know if this is applicable, but who would you say is your most respected competitor?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>We operate with abundance mentality versus scarcity. What I love is, like, when you think of competitors, like we share best practices. Imagine that. So I've got groups, I'm just gonna name a few, Peregrine, Wolf and the boys over there at Peregrine.<\/p><p dir=\"ltr\" style=\"text-align:left\">Another group that I highly respect that also is a competitor is Tower Rock with Oscar Torres and guys like that. But instead of having the scarcity mindset and saying, &quot;Hey, uh, I'm gonna do all this over here and I'm not gonna tell you any of the tools and the systems and the processes and all the things that are working for me.<\/p><p dir=\"ltr\" style=\"text-align:left\">I'm just gonna keep all that,&quot; we share all that. We share best practices. We all try to get better. There's enough for all of us. Again, I think coming in with that different mindset. I think in our industry, specifically on the mineral and royalty acquisition side, everyone has always been so close to the chest.<\/p><p dir=\"ltr\" style=\"text-align:left\">And it wasn't until I started going to these real estate masterminds that I realized that these guys are share- these guys could be in the same market in Dallas, Texas, and they're sharing best practices. Like, why are they doing that? And what was happening was both groups were getting better and they were converting more and doing more deals.<\/p><p dir=\"ltr\" style=\"text-align:left\">And it's like they, the tide rises all ships. So I bring on the competition. If they're welcome to having a conversation, then we're welcome to sharing what we do and how we do it. Um, because I know there's gonna be a nugget that they benefit from and vice versa. And so we've just started doing these mineral man lunches where we come in and we sit down and have lunch, and we literally we're excited to share like what Plaud is doing in our business or what AI is doing or how we can apply this, or what does this scorecard look like.<\/p><p dir=\"ltr\" style=\"text-align:left\">So I don't, I don't really look at it that way, Paige, but I think there's definitely competition out there, but we like to share resources and stuff.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's lovely. That really is lovely to see everyone working together<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>We still go out, and it's funny, we'll still get deals where all of a sudden Wolf over at Peregrine will give me a call and be like, &quot;Hey, are you talking to Sally Mae over in Borden County?&quot;<\/p><p dir=\"ltr\" style=\"text-align:left\">I'm like, &quot;Yep, we're not gonna do that.&quot; We'll figure out, I'll either stand down or... But, so it'll happen from time to time, but there's just plenty of sandbox versus all the clans still get deals done.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. Of course. But what makes you better than the competition?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Ooh. My good looks. No, I think our big differentiator, and this is what we've been known for since inception, is our ground game.<\/p><p dir=\"ltr\" style=\"text-align:left\">We're just heavy ground game players. I did a talk at NAPE this past year called Ground Game 2.0, but, and just what it looks like. But our ground game is we run a setter-closer model. We're very organized. Our scripts are dialed. We're constantly meeting as a team and going over things in huddles, accountability, transparency, trainings.<\/p><p dir=\"ltr\" style=\"text-align:left\">All that stuff is going on, running through a process, a CRM, and ground game is definitely not easy, but if you do it right and you stay on top of it, it's not just showing up and being a landman and being able to be able to have a good conversation on the phone, but just that relentless follow-up over and over again, and the outbound cold calling and prospecting and direct mail and all that stuff organized and coordinated in a manner that actually gets deals done.<\/p><p dir=\"ltr\" style=\"text-align:left\">It's definitely not easy, but it's definitely something that we pride ourselves on.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. Fantastic What is your most important lesson learned?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>I look forward to getting my ass kicked every day. I don't know, it's, you can connect the dots looking backwards, Paige. I always know that it's just part of the journey.<\/p><p dir=\"ltr\" style=\"text-align:left\">Nothing's ever gonna be easy, it doesn't feel like. Even where we are, where people can look and say, &quot;God, Rising Phoenix looks like they've attained so much success and all that.&quot; But it- every day we're getting level set, we're learning, adjusting, pivoting, and trying to get better. But I surround myself with a phenomenal team.<\/p><p dir=\"ltr\" style=\"text-align:left\">I trust them unilaterally. They do a great job. We have open communication. I, I just think that pulling all that together and, and tying in kind of the leadership component we talked about earlier, really focusing on getting better at life, you know, it makes... It, it just all kind of, you know, lines up in, in a manner that just works for us.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec0000d e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec0000d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0000e elementor-widget elementor-widget-wd_text_block\" data-id=\"ec0000e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Fantastic. So how is your role now important to the future of the oil and gas industry? Besides the fact everybody knows what a landman is now.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Exactly. Now, now that that show's out there, we demystify some of the Hollywood. But I don't know. I think it's doing the right thing. I think it's showing up every day, putting in the time, trying to realize that you're not always gonna have the exact perfect game plan, but being able to adjust and pivot, utilizing technology.<\/p><p dir=\"ltr\" style=\"text-align:left\">What's interesting now, Paige, is that, like, what we've been doing in real estate and minerals and development and that heavy oil deal I talked to you about, where we had a lot of on-site machinery, is now setting us up to do, take on this whole AI data center concepts that we're looking at here in the better part of, the later part of 2026, where we're gonna be pulling all the resources together across all the different verticals that we're in, and doing something pretty cool and amazing that I can't wait to talk to you about maybe on the next podcast, and how we're stepping into the whole AI data center in a little bit different manner than what's being seen out there.<\/p><p dir=\"ltr\" style=\"text-align:left\">But-<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That is exciting It is. I'm excited to hear about it, for sure. It sounds like it's different. I've had some issues with everybody just wanting to come on and talk about AI constantly, and it'd be refreshing to hear something different<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Yeah, it's pulling what we know from natural gas in, in creating electricity and where you are within location on the grid and all that kind of stuff, but it's not some huge gigawatt facility type stuff.<\/p><p dir=\"ltr\" style=\"text-align:left\">It's more of a smaller modular base, but can definitely create some impact at scale. So we're really excited about that. So I think that's what I've learned is over the years from just the different unique, dynamic, fun facets of this industry that we're in, Paige, and there's just so many ways that you can do things and create business opportunities by just paying attention and learning from your past efforts.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah. So what are your thoughts about telling someone about this industry that doesn't quite understand it?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Watch Landman, you'll be ready to go. No, it's a phenomenal industry. I fell in love with it as a kid. I really got involved in, obviously as a landman, just every stage of it, running title back to patent in a quiet courthouse with the blind indexes and all the dust on those indexes in the basement.<\/p><p dir=\"ltr\" style=\"text-align:left\">Mm-hmm. Just learning the business from the ground up, whether that's you wanna be on the engineering side or the drilling development side to the land side, to the engineering side, geological side. There's just so many unique ways to get in this business. I think it's not going anywhere anytime soon.<\/p><p dir=\"ltr\" style=\"text-align:left\">Oil and\/or natural gas create about 70% of the energy that's out there. With AI data centers coming online more and more, LNG coming online more and more, us being the Saudi Arabia of natural gas, if you will, it's just, there's gonna be a lot of jobs and opportunities in our space. Obviously, oil's over 100 bucks a barrel right now.<\/p><p dir=\"ltr\" style=\"text-align:left\">There's just a lot of unique opportunities that you can come in and play in this arena.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec0000f e-flex e-con-boxed wd-section-disabled e-con e-parent\" data-id=\"ec0000f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec00010 elementor-widget elementor-widget-wd_text_block\" data-id=\"ec00010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah, absolutely. Do you have a favorite podcast?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>I really like Tim Powell's podcast. He's had me on a couple times. I think he does a good job of just popping the hood on what goes on in our world, as far as that's concerned.<\/p><p dir=\"ltr\" style=\"text-align:left\">I also, I do like Dave Ramsey's EntreLeadership Podcast, is a good one. There's another one that I like that's kind of fun with Russell Brunson that talks about... He's a marketing genius, that talks about building funnels, so if you're into marketing, I think Russell Brunson does a great job. But the one I originally listened to, starting in the very beginning, was Tim Ferriss.<\/p><p dir=\"ltr\" style=\"text-align:left\">He kind of changed my mindset on just how to operate, how to utilize virtual assistants, how to leverage, uh, just everything in life, and so that's always been one that I always go back to.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's awesome. Yeah, he's been around for a long time.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Oh, yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>All right. Thanks for joining me again today, Jace. If people wanna reach out to you and\/or get to know more about Rising Phoenix, how might they go about doing so?<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>We got a great website that really breaks down a lot of what we do, every facet from investment opportunities, if you wanna invest directly with us, to the different avenues that we plan at- www.rising-phoenix, P-H-O-E-N-I-X.com. And of course, you can reach out to us through that website as well. I'm also on LinkedIn at Jace_Graham.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Perfect. Yeah, I sent you a request today.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>Great.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>Yeah.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Jace Graham:<\/strong><br>We're best buds.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Paige Wilson:<\/strong><br>That's great. Thanks again. That concludes this episode, so just remember it's up to you to open the next door.<\/p><p dir=\"ltr\" style=\"text-align:left\"><strong>Narrator:<\/strong><br>Thanks for listening to OGGN, the world's largest and most listened to podcast network for the oil and energy industry. If you like this show, leave us a review and then go to oggn.com to learn about all our other shows.<\/p><p dir=\"ltr\" style=\"text-align:left\">And don't forget to sign up for our weekly newsletter. This show has been a production of the Oil and Gas Global Network.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Read Paige Wilson\u2019s full interview with Rising Phoenix Resources founder Jace Graham on mineral rights, oil and gas leadership, and building a team.<\/p>\n","protected":false},"author":2,"featured_media":21057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[490],"tags":[],"class_list":["post-21056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jace Graham Interview | Oil and Gas Leadership<\/title>\n<meta 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